逻辑 Critical Reasoning-5784

标记
Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one-half the number of issues it publishes each year.The quality of articles, the number of articles published per year, and the subscription price will not change.Market research shows that neither subscribers nor advertisers will be lost if the magazine's plan is instituted.

Which of the following, if true, provides the strongest evidence that the magazine's profits are likely to decline if the plan is instituted?

【选项】Most of the advertisers that purchase advertising space In the magazine will continue to spend the same amount on advertising per issue as they have in the past.

选项是否正确?

  • 正确
  • 错误

正确的用户笔记

4个赞

wujiaqi3347 2014-01-14 14:44:08

逻辑链:P:因为邮寄率上升,HD杂志计划最大化它的利润通过每年减少一半的期刊发表量。文章的品质,数量以及价格都不变。 C:期刊订阅者和广告商都不会有损失,当这个计划实行时。 magazine的profit不外两个因素。收入和成本。现在它在努力降低成本,那么profit下降很可能就是由于收入变少导致的。这个选项说很多的广告商购买杂志版面将会花相同的钱在每一期上。但是杂志的期数少了,广告费收入自然就少了,所以利润会下降。这个选项说的非常隐晦,就是表述了一个事实,但这个事实是会对原文起加强作用的。真正这种题才是难题。

1个赞

ChessyG 2016-12-09 09:01:09

key word: per issue (可以理解为每一刊) profits=Revenue-expenses Revenues = subscription + advertisements 举一个简单的例子,如果《读者》从半月刊改为全月刊,总刊量减半,若广告商按照刊量支付广告费,读者就减少一半的广告收入了

0个赞

ClaireXu 2015-10-21 11:47:08

广告商会发同样的广告费per issue,但issue减少,广告费减少,收入减少,利润减少

0个赞

misakigongyi 2016-12-16 13:26:16

正确理解issue变化:期刊(半月刊变成半年刊) 则,广告收入看似same,其实少了很多。

0个赞

八毛Y 2016-11-19 08:38:53

per issue的费用保持不变,但是每年issue的数量减少了,所以总的收入是减少的,所以profit是减少的。

0个赞

calmdown 2016-11-18 18:37:50

negleted the ''per issue'', mistakenly regarded it as the whole advertising fees

0个赞

calmdown 2016-11-18 18:37:47

negleted the ''per issue'', mistakenly regarded it as the whole advertising fees

0个赞

二黑要上7 2016-11-03 16:37:03

issue减少一半➡️每本issue广告收入不变➡️广告收入减少一半➡️利润下降

0个赞

jiulanshu 2016-11-03 16:01:59

题目隐含的信息就是除了订阅的价钱,广告费也是一项收入。

0个赞

在My9950213 2016-11-02 19:05:15

issue是发行量的意思,D选项说每次发行广告商都等同样费用的广告,但是发行量减少一半意味着广告收入也减少一半,profit降低

0个赞

不考到730誓不罢休的小星星 2016-10-02 10:26:39

per issue 是关键 这里提出减少一半issue带来的被原文忽略的负面影响,即收入会减少

0个赞

senyu110 2016-09-27 20:40:06

杂志发行量issue,指的是期刊数,而不是quantity。期刊数减半,则广告收益减半。

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