Advertisement: Today’s customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisfied with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal.

Which of the following must be true on the basis of the statements in the advertisement above?

【选项】A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products.